Website trade secrets that make Google happy
We know what Google looks for on your website, how it works, and what makes it smile. We’re going to let you in on a few trade secrets we use to optimise our websites, especially for Google.
There are millions of sites all over the virtual world, offering everything from cute cat pictures to Rolex watches. It’s not good enough nowadays to only have a wonderfully designed website and grabbing copy. You also need it to ‘fit’ with Google’s website policies to get in the running to becoming a good website.
What we do is simple! But vital for any website.
When we finish a website we have a few small, albeit extremely important jobs to complete before it can be signed off and declared “officially live” by us.
1. We build your website to be responsive
What does responsive mean? In a nutshell, responsive design as they call it basically means your website will work across a multitude of devices. But more specifically on mobile.
Google brought out a new rule last year called mobile first, meaning any website must be programmed to display well on a mobile device, if it’s not, by Google standards, you could lose major points in the race to the top of the rankings. Google will effectively disqualify you from the race.
One of the biggest things to look at from a user perspective is that the website displays nicely on mobile without lots of overlapping assets. Easy to read font sizing and a nice space around finger pressing buttons always helps too.
2. We let your website and Google get to know each other
Google is a little old fashioned and prefers new websites to submit their data first.
Google is quite nosey, and like a well fleshed out LinkedIn page, it likes to see lots of data before it’s ready to become friends and connect with your website.
On a new website, always submit your site to Google Search Console (see below), submit your sitemaps and request a first crawl from Google. Also worth setting up your Google Analytics at this point too (and don’t forget to link the two systems together!). Last, but no least, set up your goals in Google Analytics. Goals can be your contact page ‘thank you’ page(s) or the check-out pages of your ecommerce website.
Now, if you do both these tasks, you’ll have everything in place for a blossoming friendship with Google.
3. We install Google Search Console – a very useful piece of kit
This is a free of charge web service that lets you check your websites indexing status and allows you to see what you need to do to optimise the visibility of your website.
When we’ve got your website ready to be unleashed onto the World Wide Web, another important thing to do, is to submit the site to Google Console.
This is a pretty useful piece of kit created by Google, it allows you to maintain your presence in Google search results and allows you to see how your website is performing, and what you need to do to push it further up the ranks.
4. We add in Google Analytics – data, data, data
A lot of websites fall short ranking on Google search results because they’re not set up correctly. At Ginger Root we know exactly which ‘I’s need dotting and ‘T’s need crossing in order to give your website the best chance of scoring high on Google, a part of this is having the correct analytics in place. Google Analytics allows you to keep an eye on how people are using your website. You never know, you might be surprised at what you find out too. (Sometimes being nosey is a good thing!)
This information is key to making sure your website is user-friendly for your visitors. Once you’ve gathered new information about the UI (user interface) of your website, you can see how your visitors are interacting with your website, you can use this data to change, or add things to better serve your visitors.
5. We make Google Search Console and Google Analytics work Hand in Hand
When both software’s are in place, we connect them.
Making them work hand in hand (kind of). It allows you to see how well your site is doing overall on Google, and this also allows you to access more detailed information about your rankings in searches.
This valuable information can be used to inform your marketing strategies, improve your user experience, and customer journey’s too.
Remember Google Search Console provides information on how people find your website. Google Analytics gives you information on how people use your website. Combine the two systems and you can begin to attribute certain goals right back to how people found your website. When both systems are in place, you can make better decisions on how to market and improve your website.
What if you don’t have any of these in place?
You can rely on your natural google searches, organic SEO, and a few skills that will help your website get noticed. But you’ll be a starting the race with no training, and in the wrong shoes.
It’ll more than likely be a long slog to the finishing line.
You won’t have any data to measure against your site goals, and if no one’s getting in touch with you via your website, it’s just a well-designed thing taking up server space.
We give your website the best foundation to help you climb to the first page on Google.
Give your website a chance to shine with Ginger Root
Why not get in touch to see how we can help you get your website working better.
Call 0115 88 00 181, or send us an email here.