The Beginning; to the Strend!
As we’ve recently entered into a new decade, we’ve been reflecting on how far Ginger Root has come; as well as looking forward to the next chapter of our journey.
Within six short years, Ginger Root has employed over 20 people across six services, increased to four directors with individual specialities and set up two main sites where we manage, produce and distribute work for a variety of national clients.
So, where did it all begin?
2014 – The Beginning.
At the start of 2014, Director Andy Middleton was managing a printing business called ‘Graphite’, alongside his colleague Helen. Whilst working in marketing, Director Anthony Scoon attended a networking event where he and Andy met. It was a simple conversation here that sparked the beginning of their joint business venture. As for the naming of Ginger Root, they like to claim that it’s in honour of their hair colour, but in truth they just really liked the idea of a fun and quirky business name that would stand out.
2015 – Year One.
As Ginger Root grew establishment in the first year of business, Vic joined to help with print finishing and administration. After celebrating their one-year anniversary as a printing company, Ginger Root was ready to take on a new service…
2016 – Design.
2016 saw huge milestones for Ginger Root as we hired designer Kate, thus, introducing a whole new service to the company. Soon after, Ginger Root acquired Director Alex Crabtree’s design company ‘As Well As’, strengthening the design service and redefining Ginger Root as a ‘print and design’ business. With the growth in company, we introduced a designated Finance Manager, Laura. We also moved to our current head office on Daleside Road. What a year!
2017 – Clothing and Promo.
Whilst 2017 was a year of new faces, it was also the first goodbye as print finisher and administrator Vic moved on to her travels around the world before beginning university. To support the printing service, Ginger Root took on our print and fitting duo Justin and Chris. This year also welcomed Hannah Bullock and the partnership with her clothing and promotional items company ‘Pulse Custom Wear’; adding yet another service to our business. We were also joined by Paul who offered his talent in design to the creative team. With the expansion in our team and services, the demand for a new account manager also arose; giving us the pleasure of hiring Katie.
2018 – Marketing.
In January 2018, Ginger Root met Marketing Manager Jade who began working on the Ginger Root branding and marketing activity. With an evolving brand and service offering, this was an exciting challenge that helped to unite each service and grow Ginger Root to the company it is today.
2018 saw another big milestone with the acquisition of printing company ‘Print Revolution’, along with new print manager Paul. Print specialists Justin and Chris moved to the production site in Lenton, along with our high spec print and finishing equipment, to join Paul and Print Revolution’s litho printing facilities.
2019 – Website Design and Development.
In 2019 Ginger Root acquired Director Terry’s website development company ‘H2O Digital’ with employees George, Annie and Harpreet. The addition of our sixth service gave demand for account manager Jo who helped with the administration of the ever-growing company. After Katie and Annie parted ways with Ginger Root in 2019, student Jade joined as a Marketing Assistant, taking the team total back to 18.
2020 – Strend.
After years of design and development, we are now celebrating the much-anticipated official launch of our very own social media scheduling software ‘Strend’! Unique coding within Strend allows users to gain 500-1000 bespoke social media posts almost instantly from their website. Alongside intuitive scheduling features, Strend can almost entirely relieve businesses of the task of maintaining a fresh social media feed.
In celebration of our official launch, we are offering a limited time 50% discount on monthly membership and one month trial completely FREE! Pay just £15 pcm until August 2020* when full price returns.
If you would like support with your business’ social media management and want to take advantage of our limited time offer – please register to Strend now!
Facebook – Strend
Instagram – @strend__
LinkedIn – Strend
Twitter – @Strend_