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Taylor Made Birth is a Hypnobirthing Consultancy.

Pregnancy Coach and Cognitive Hypnotherapist, Sabrina, works with expectant women to help build confidence during their pregnancy.

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The Brief

Taylor Made Birth had a wonderful offering, but a website that did not fully compliment and reflect their great service. Lacking in both function and design, Taylor Made Birth approached Ginger Root for a website makeover.

A well-functioning and attractive website is fundamental for brand awareness and business growth. A website is often viewed by potential customers at the point at which they are researching and considering purchasing a service or product and is therefore a highly influential factor into whether or not a customer chooses to purchase through you or not.

A great website should showcase your brand, clearly display products or services, convey trust and credibility and be easy to use. Taylor Made Birth wanted a website that would clearly state who they were, what they did and how potential customers could get in touch with them.

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Approach

The Web Team began by reorganising the content from the existing website to design a new sitemap that would make navigation easier for users, improving user experience (UX) immediately. Pages were designed and set up on the content management system ‘Wordpress’, before the existing and refreshed content was added.

An option to purchase courses and pay via paypal was also added to enable online bookings, making transactions quicker and easier for customers.

Our Web Team made sure that the website was up-to-date and secure, as well as optimised for search ahead of going live. Post-build tasks that the team also carried out on the website before it went live included set up of Google Analytics, mobile responsive styling, browser testing and redirects from the old to new site.

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Response

Taylor Made Birth’s new website was both designed and built entirely by our in-house Web Development Team, ensuring form and function worked well together in equal measure across the site.

Taylor Made Birth was extremely happy with the new website and how it better represented their quality service and helped generate bookings.