Existing client Potter Clarkson came to us for support with design and print for an important corporate event. They wanted an impactful campaign that promoted their high quality, full service work, their expansion within Stockholm and Copenhagen and the fact that they were recruiting.
In order to deliver an effective campaign that would stand out and deliver the desired messaging, the Design Team completed extensive research into the branding for the Nordic event. This involved brainstorming concepts, wording and design specifically catered to the Nordic audience. This research acted as the foundations to the campaign for the event and the team presented a number of design concepts to the client for feedback.
The Chosen Concept
Among the designs provided was a visual featuring a Rubik’s cube. The idea behind this was to illustrate how Potter Clarkson make the process easy and leave clients safe in the knowledge that every detail is covered. The colours used were designed to be used across the campaign and to compliment the existing brand colours in the logo. They were also used within the imagery of the Rubik’s cube. Potter Clarkson opted for this concept for their event stand.
“The team said it looks great and are really happy with all of the collateral. Thank you for all your work on it!”- Dalal Rahman, Marketing Executive -
The NLS Event stand artwork was prepared and packaged up for contacts in Stockholm so that it could be printed internationally ahead of the event. Physical Rubik’s cubes were designed to sit alongside the backdrop design and be given out to attendees.
As well as promoting their brand and their new offices, Potter Clarkson wanted to promote the fact that they were also recruiting. The design was therefore rolled out across a variety of collateral designed for recruitment, utilising the same colour palette, shapes and styling.