Having worked with Bully Billows across a number of branding projects, they approached us to help with the rollout of their new grooming products.
Bully Billows required a fresh design for the new range, which would work in line with their existing branding and help them stand out against competitors.
Our Creative Team took the brief and designed three concepts which were then presented to the team at Bully Billows.
The chosen concept was refined until the final designs were printed and distributed ready for application onto product bottles. We also designed a selection of packaging that carried on the bright and playful colour scheme on the bottles.
The design was rolled out across six different scents for both shampoo and cologne.
Each fragrance had a slightly different look and feel, with different dog breeds and colours to denote the scent.
The imagery was joyful and fun, imitating similar human products to make them identifiable and amusing.
Following final sign-off, the designs were printed onto labels which were attached to the products, ready for distribution.
We also designed a selection of packaging for the bottles. As this was the first thing consumers would see, it was important to carry on the bright and playful colour scheme of the bottles.