Ginger Root – Nottingham Post Business Awards Finalists
The Nottingham Post Business Awards is an annual event which celebrates Nottinghamshire businesses and recognises the success of local people across all industries. This year the event was sponsored by an array of businesses inclusive of some renowned household names such as HSBC & ITV.
In total, there were 15 award categories for 2019. This included the ‘Excellence in Innovation’ award which identifies advancements in innovation. During this award, judges look for quality of product, dedication to sales performance and commitment to constant innovation and sustainability.
We were nominated for the ‘Excellence in Innovation’ award based on a new and exciting digital platform that our talented team of in-house coders, developers and designers created named “Strend”.
‘Strend is a content management dashboard that connects your digital platforms seamlessly, making it easier to manage your social media. Strend cleverly creates content for you and effortlessly posts to your digital channels at your scheduled time.
Our innovative 3C engine does this by gathering information from your website, blogs and chosen third-party sites; it then builds your posts for you and places them into your content pool. Also featuring a media gallery and hashtag manager, our software pulls together a full social-media ready post. Thus, leaving you to simply authorise and schedule it.
The software has multiple features inclusive of engagement and analytics reporting, content storage and the ability to manage multiple accounts. Strend is a social media tool that caters for any sized business; whether you’re a marketing agency looking to free up time whilst still effectively managing your client’s social media channels or you’re an estate agent wanting an automated system to pull information from your site to create posts that feature your properties. Strend works on the basis of pulling RSS and XML feeds together. This creates a constant stream of relevant and effective content ready for you to post.’
We are proud to announce our participation in this award and our result as finalists – despite not quite reaching top spot. A big thank you to those at Tate Recruitment, the judges and Champions for hosting such a great event. An even bigger well done to all the finalists and winners of the 2019 Nottingham Post Business Awards. We had a fantastic time celebrating and we even have a lovely shiny new award in the office!