Encore Personnel is an award-winning recruitment company with several branches across the UK who wanted help redesigning their office space in Coventry.

The Brief

Encore came to Ginger Root for help improving their office in Coventry which served multiple functions such as hosting meetings and welcoming new candidates. The space was a blank canvas with no existing branding or décor, so the Creative Team were tasked with revamping the space from scratch. Using the existing branding and brand palette, Encore wanted us to transform the office space to reflect their values and essence.

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The Approach

Due to the office benefiting from lots of natural light, the team decided to take the walls and graphics towards a darker sleek look, adding an aspirational style which also stayed true to the current branding. Using the brand palette, but inverting the orange’s dominance, we created a modern and engaging space using the orange as an accent to stand out when instructing, informing or entertaining. Various visuals were created for different areas of the office space, reflecting the mood and purpose of specific zones. The recruiter zone, for example, was slick and stripped back to create a motivational environment for staff whereas the boardroom featured messaging that showcased the universal and chosen individual successes within Encore.

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Outcome

Encore work predominantly with ‘Blue Collar’ industries, so creating visuals which clearly link successful local businesses within Encore’s key messaging helped create location specific and functional installation. The office went from a plain, empty and uninspiring space to a bold, striking and unique environment that better represented the brand to the staff, clients and visitors.

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“We approached a number of companies to carry out the fit out of our new Coventry office. The proposal we received from Ginger Root stood out above the rest. They took the time to understand our team and the needs of the office as well as develop a visual identity that reflected our brand and business. Ginger Root created an office space that was striking, bold and on brand.”

- James Lawrence Area Manager -