The Stay Company offers high quality serviced apartments in Derby and came to Ginger Root to create their branding, brochure and stationery.
Idea & Concepts
We produced the branding for The Stay Company, providing a number of styles and concepts to meet the clients brief. After moving into a new business area, they came to Ginger Root for the creation of the branding which would work in-line with their original style, but that could also be recognised as its own branding. We produced a number of varying iterations for the client to meet the brief for their new café business. The different concepts provided can be seen below.
We worked very closely with the client on producing concepts and refining a final brand for The Stay Company. The overall branding provided fonts, logo, colour palette and styling.
Under both The Stay Company and The Stay Café, we have produced voucher cards, letterhead, business cards, letterhead and menus. All have adhered to their bespoke brand guidelines for each side of the business.
The Stay Company wanted to send some gifts for Christmas, so we produced some bespoke branded cards and wrapping paper that they could use. They featured their logo, colour palette and font as well as subtle Christmas themed graphics.
Since working with them on this project, The Stay Company have branched out into the restaurant industry. Ginger Root have supported the team with the branding for their new business and continue to work with them on their design and print needs.