Swan Homes is an East Midlands based property development company with an exemplary reputation.

Their homes are always exclusive, having designed and built everything from bespoke luxury plots to innovative affordable housing. The company has recently been recognised for their impressive work and have been presented with the 2017 UK Property Award.


The Brief

Based on a longstanding business relationship, Swan Homes approached us to build and design their website. The brief was to create a website with easy UX which reflected the quality of their brand. The site also needs to act as a sales platform for their new developments, which we built as microsites housed on the same server under separate sub domains.


“Ginger Root are a great team to work with, they’re customer focused and always get the job done. Our brief for the original website was all about the user experience which they executed perfectly; the web design team made it look clean, polished and perfectly on brand. Having been impressed with the website, we’ve also commissioned the team to work on all forms of our brand marketing, including web microsites, sales brochures, extensive site signage and hoarding and even our business cards. We consider them now as our go to guys for all brand and marketing requirements. They’ve perfected their business model and we have no hesitation in recommending them as the best in the industry. ”

- Carl Wilkinson, Operations Manager -


The main website reflects their sales brochure, having been designed to be portfolio led and showcase the quality of each development. The microsites are created to provide in depth information. They describe the properties and their locations, whilst also visually displaying the unique features, renowned brands and high spec finishes.