How can I market my business whilst keeping costs down?
How can I market my business whilst keeping costs down? It’s no surprise that this question is more common now than ever. You want to keep outgoing costs down…
How to use social media analytics – LinkedIn Analytics
How to use social media analytics – LinkedIn Analytics LinkedIn is the biggest B2B social platform in the world, with millions of users across the world. Being able to…
How to use social media analytics – Twitter Analytics
How to use social media analytics – Twitter Analytics Following on from the first in our social analytics ‘how to’ series, Facebook Insights (don’t worry, you can catch up…
How to use social media analytics – Facebook Insights
How to use social media analytics – Facebook Insights Most businesses know to use Google Analytics, leads and sales figures to help measure the effectiveness of marketing and ROI. However,…
How can I keep moving my brand forward?
How can I keep moving my brand forward? Wondering what’s next for your business and brands generally? Truth be told, no one seems to really know. Aside from banning…
5 things to help your brand, right now
5 things to help your brand, right now There is a lot of information flying around about what you should and shouldn’t do right now. What is deemed a…
6 Ways to use Google Analytics to track results
6 ways that you can use Google Analytics to review your website and marketing effectiveness. Without face-to-face interactions with your customers, an office full of colleagues discussing sales or…
Should I continue marketing?
“Should I continue marketing?” It’s no surprise that this question is coming up more and more for businesses at present. For the likes of Burger King, Nike and ITV,…
What does your Customer Journey look like?
Below are five key universal stages of the Customer Journey. We take a look at each stage to highlight how you can build stronger relationships between your business and your…
Ginger Root Marketing Team gains a new member
Life as a Marketing Placement Student at Ginger Root Hello! My name is Jade Ordish and I began my placement year at Ginger Root over two months ago as Marketing…