It’s a (surprisingly) common misconception that a brand is simply a logo. Let’s set this straight, it is not. A brand should consist of research, it should understand a business and it should have an objective all of which is then beautifully illustrated through colour, typefaces, graphics, tone, creativity and most importantly, intelligence. A logo is merely the full stop at the end of a conversation.

Better Boda is a social enterprise based in the Kanungu district of Uganda. Like many African countries, Motorcycle taxis (or “Boda Boda’s”) are the primary form of transport. Unlike other…