Andy reaches Everest Base Camp for charity
Director Andy recently embarked on a journey to Everest Base Camp, testing both his physical and mental endurance in aid of a local charity. As he lands safely back in…
Ginger Root Marketing Team gains a new member
Life as a Marketing Placement Student at Ginger Root Hello! My name is Jade Ordish and I began my placement year at Ginger Root over two months ago as Marketing…
A ‘checklist’ for a healthy website
The Web Team at Ginger Root have put together a DIY checklist for reviewing your website in 7 easy steps. Improve your website health for free with just a few…
5 top tips for building a successful business
Our five specialist teams at Ginger Root have shared their number one ‘top tip’ for building a successful business, covering design, web, marketing, clothing and print. Top tip #1:…
10 advertising campaigns to make you smile
In honour of World Smile Day, we’ve collated 10 advertising campaigns that’ll bring a smile to your face. For the big kids Lego encourages children to use their imagination.…
Supporting the return of the Boobie Ball (.)(.)
Following the huge success of the first Boobie Ball in 2016, organiser and fundraiser Lisa Johnson returned with Boobie Ball 2 this month to continue the great work she began with fellow fundraiser, Sarah Blythe.
The John Lewis Effect: Christmas TV Adverts 2018
As crusaders of the now ‘customary’ Christmas TV campaign, the annual John Lewis advert is of course the most eagerly awaited (although I would personally argue that the airing of Coca-Cola’s ‘holidays are coming’ advert is the key marker that Christmas is well and truly on the horizon!)
Day in the life of…a Director
Next up in our “Day in the life of” feature is Director Andy Middleton who fills us in on his favourite project, what his typical day looks like and what he enjoys most about his job at Ginger Root.
Venturing into an exciting brand project!
Venture Learning is a brand new school in Nottingham for 11-14 year olds, opening in 2019. Following a briefing meeting and proposal, the Ginger Root Design Team have drawn up a number of brand concepts and ideas for them.
Here’s a sneak peek of how it’s all going!
Colour psychology in branding
How does your favourite logo make you feel? Do you get a sense for a brand’s personality just by looking at their logo?
Here’s some of the world’s most famous logos and the thoughts and feelings they are considered to evoke through their colour.