A ‘checklist’ for a healthy website

The Web Team at Ginger Root have put together a DIY checklist for reviewing your website in 7 easy steps. Improve your website health for free with just a few minutes research time? CHECK!




How long do you wait for a website to load before you give up? The golden ‘3 second rule’ suggests that anything below 3 seconds is generally accepted, but above 5 seconds, you’re out! Don’t panic if your website is slow to load, there’s plenty that can be done by web experts to speed things up. Start by checking out our ‘How to speed up your website’ blog!


‘Mobile Responsiveness’

This refers to having a website that is effective on desktop and mobile. The mechanism ‘stacking’ is the process of re-organising content to account for the change of screen dimension meaning that your website functions well on all devices. This drastically improves customer experience (UX) which is crucial for goal completion (conversion). Check this by running through all of your pages and links on both desktop and mobile.


‘Review Contact Page’

contact-page-Ginger-RootAlthough a basic check, it is also a crucial one. You must ensure that the contact form is easy to follow and has all of the relevant information. This should also include a call to action (CTA) which is a prompt or instruction for readers to complete your desired action. As a common end goal of many company websites, page links should be seen all over the website to direct users to the contact page. Finally, test that your contact form actually works!


‘Website Functionality’

Design must be functional as well as attractive for a healthy website. This means that as well as being visually appealing, each click must direct the customer to the correct place. Check that links are not broken and that every page is ‘active’ (doesn’t produce a ‘code 404’ for all the web geeks). The primary purpose of a website is to function – not to look good!



Search Engine Optimisation is the process of ensuring that your company website ranks high organically in search engines. SEO is based on website quality; which considers a mass of factors. Editing these factors is made much easier through using the content-management system ‘WordPress’ as this gives access to a website’s ‘backdoor’. Having access to WordPress makes SEO amends, such as alt tags and meta titles, simple to change. Knowing your top key words is a great place to start.


‘Google Analytics’

Google-Analytics-Ginger-RootThis is SO important for company growth. Accessing Google Analytics allows you to view your statistics on acquisition, behaviour and conversion rates of website users. You can identify successful and unsuccessful areas of your website with this data analysis tool. It’s free – so what are you waiting for!



‘Legalities’ cover a range of issues…most of which we hope you are already familiar with! A lesser known criminal offence is evading Privacy Policies. GDPR standards require businesses to ask users permission to use cookies and provide easily accessible policies that detail exactly what data is used and how. A legal website is a healthy website!


If you would like help checking off any of these tasks, or want a more detailed website analysis, please get in touch with us!